International Journal of Multidisciplinary Education and Research

International Journal of Multidisciplinary Education and Research


International Journal of Multidisciplinary Education and Research
International Journal of Multidisciplinary Education and Research
Vol. 1, Issue 1 (2016)

An Exploratory Study on the Factors that Influence the Adoption of Internet Banking With Reference to Select Commercial Banks in Saurashtra


Gaurang Trivedi, Dr. Richard Remedios

The emergence of Internet technology, particularly the World Wide Web has introduced new ways for doing business. Banking is not an exception to it. Internet is increasingly used by banks as a channel for receiving instructions and delivering their products and services to their customers. This form of banking is generally referred to as Internet Banking, although the range of products and services offered by different banks vary widely both in their content and sophistication. Internet banking allows customers to interact more with the front office operations and at the same time, it allows the bank to concentrate the back office operations by increasing their efficiency (Corrocher, 2002). The motivation for this study arose out of the rapid development of Internet banking in India. Since 1997, after the launch of the first Internet based banking service, the number of Internet bankers has grown at an enormous pace. An inhibiting factor is concern. In broad terms, the present study aims, as the title ?demographic factors affecting adoption of Internet banking in India? indicates, to explore the world of electronic banking through the eyes of the consumer, and by so doing seeks to increase the understanding of consumer attitude formation and behaviour. The identification of personal characteristics related to the adoption of internet banking is critical for market targeting and can help banks in product design and in formulating campaigns that will encourage the adoption of the service. The objective of this study is to describe demographic differences amongst the users and non-users of Internet banking, which is an integral part of consumer behavior strategies
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How to cite this article:
Gaurang Trivedi, Dr. Richard Remedios. An Exploratory Study on the Factors that Influence the Adoption of Internet Banking With Reference to Select Commercial Banks in Saurashtra. International Journal of Multidisciplinary Education and Research, Volume 1, Issue 1, 2016, Pages 03-07
International Journal of Multidisciplinary Education and Research International Journal of Multidisciplinary Education and Research