International Journal of Multidisciplinary Education and Research

Author(s): Vinod Kumar Rajwanshi

Abstract: The financial condition of rural entrepreneurs, natural disaster – flood and drought conditions, and infrastructural status of Bihar are the major factors which decide the nature, style and scale of business of rural entrepreneurs. The financial condition of rural entrepreneurs does not allow them to operate on a large scale basis and take the benefits of economies of large scale operation. The infrastructural status of the state creates difficulties for marketing of products of rural entrepreneurs in other part of the country. Further, small entrepreneurs of rural areas find it difficult to sell their products outside their locality due to the increase in the cost of distribution. The products of small scale industries are sold in the local market. Marketing channels and marketing networks are yet to be developed.