Vol. 4, Issue 5 (2019)
Religious television viewing and impact on political behavior
Author(s): P Ramalakshmi, C Vani
Abstract: It has been seen that in recent times, in India there has been a mushrooming of religious television channels as well as religious programming on regular channels. These channels also claim that due to these religious broadcasts the number of people visiting temples, mosques and churches has increased compared to before. It is also the claim of these channels that they are serving to establish a moral and just society where people will live as per moral codes of conduct and this will result in more peace and harmony. Religion and political affiliation has been the interest of researchers especially in the past decade. It has been found that in the past decade there has been a surge of religiosity among people and communities and this has been found to reflect in their political behavior in many parts of the world. People who are deeply religious to the point of fundamental belief in the superiority of their religion tend to support political parties that belong to their religion or those that present a secular view. However, the researcher did not come across research in the Indian context that explores the relationship between religion and well being or the impact of religious television in the lives of people. Therefore this study aims to explore the effect of watching religious TV and religiosity on political attitudes and beliefs of viewers. Research has found that religion is an important aspect of politics, strongly shaping political alignments. This study concludes that religion has an influence on social change processes, especially with regard to women and their involvement in political movements.