International Journal of Multidisciplinary Education and Research

International Journal of Multidisciplinary Education and Research


International Journal of Multidisciplinary Education and Research
International Journal of Multidisciplinary Education and Research
Vol. 2, Issue 4 (2017)

Awareness about green marketing among consumers in Moga City


Puja Bansal

Green Marketing incorporates broad range of activities including product modification, changes to the production process, packaging changes, and modifying advertising. Green marketing focuses on satisfaction of customer needs and wants with no or minimum harm to the natural environment. Consumer and manufacturers have directed their attention toward environment friendly products that are presumed to be “GREEN” Or environment friendly like; Low power consuming (Energy Efficient) electrical appliances, Organic foods, Lead free Paints, Recyclables papers, and Phosphate free detergent,. Consumers today are major about environmental degradation and negative impact of their uses of products and services on environment. As society becomes more concerned with the natural environment. Businesses have begun to modify their process in an attempt. To address society’s new issues for a company to be successful in implementing green marketing strategy it should not forget attitude of consumer towards green marketing. The result of this paper may strike the mind of marketers to give a thought of adopting the suitable strategies which can be helpful to overcome the problems associated with regular marketing techniques and make a shift to GREEN MARKETING. Keeping this mind this paper is attempt to understand awareness of consumer toward Green Marketing.
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