Vol. 2, Issue 2 (2017)
SWOT analysis of digital marketing in India
Author(s): Dr. M Suguna, V Selladurai
Abstract: This paper highlighted SWOT analysis of digital marketing in India. Today in India, a country of over 1.25 billion people, every working professional is obvious to be familiar with digital marketing, whether he he’s a part of it or not. Simply speaking, digital marketing is the way to promote your products or services online. In India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. India is one of the most populated countries in the world, with a population of 1.2 billion as of June 2014. Penetration of Internet is around 20 % in India, which is less compared to US which has 80% internet penetration and China which has up to 50%. But 20% of 1.2 billion people makes it 25 corer internet users and is having global rank 3 in Worldwide Internet users ranking. SWOT analysis of digital marketing is to say in brief, SWOT analysis is an in-depth analysis of any topic by bringing out the Strength, Weakness, Opportunity and Threat of it. This helps the user to understand all the aspects of the topic, both negative and positive. Through this blog we intend to only provide more clarity to the readers on how and why the world is moving towards digital marketing. Finally concluded that the SWOT analysis of digital marketing the strength of digital marketing is the massage easy to target and reach more audience a cheaper price in the consumers. Then another one is weakness of digital marketing it’s refer to a challenges to reach the population which is still not using the internet in this aspect weakness of digital marketing in India. Third one is opportunities of digital marketing is increase the reach of your brand, therefore, leading to direct profit. Then last one is threats of digital marketing is the analyzing the data in a wrong way can lead damaging results in a lot of companies. These conclude SWOT analysis of digital marketing in India is on the whole a positive development for our product and services in digitally.